I adapt to each project, refining existing designs and innovating from scratch. My focus is on simple, usable interactions, and I believe in a collaborative, data-driven design, and user-centred process.
Testing
This is how i start a project (Well...it depends)
Each project and company have unique approaches. I make sure to understand the project's goals and current progress. Here's the process I like to follow:
Discovery
In my UX process, I always begin with the discovery stage. This initial phase is crucial as it allows me to gather essential information and insights. I conduct thorough research, analyze data, and engage with stakeholders to understand the project's goals and user needs fully. By prioritizing the discovery stage, I ensure that I have a solid foundation to make informed design decisions and set the project up for success.
(Competitive analysis, Stakeholder interviews, Brainstorming, Ecosystem map, Mood boards, Storyboards, Analytics review.)
Research & Analyze
(Surveys, Content audit, User interviews, Card sorting, Heuristic review, User testing analysis, A/B testing, Analytics review.)
(Analysis: Personas, Scenarios, Mental models, Use cases, User flows, Heuristic review, User testing analysis.)
In step 1, my curiosity drives me to learn about end users. User research fosters empathy and motivates my work. Empathy is more than an abstract concept; it requires genuine care for the people for whom I design.
Design / Sketches
I prefer documenting prerequisites in a brief, which can be created by me or others. The key is to have a mutually agreed-upon specification by stakeholders for designing. Collaboration amplifies ideation, so fostering more collaboration is crucial. I like keeping idea generation low-fi. The 'What if...' thinking generates a multitude of ideas, both good and bad, leading to the next phase.
(Brainstorming ideas, features/functionalities prioritisation, Sketches, Wireframes, Mockups, Prototypes )
User testing / Iterations
In my UX process, the user testing phase is pivotal. During this stage, I involve real users to evaluate prototypes or designs and gather valuable feedback. Through usability tests, interviews, or surveys, I observe how users interact with the product to identify any usability issues or areas for improvement. The goal is to validate design decisions, ensure the product meets user needs, and refine the user experience based on real user feedback
(Testing with Wireframes, Mockups & Prototypes, A/B and MV testing)
Handover to Dev team
I started my career as a front-end developer, so this part comes easily to me. I review the designs, expected interactions, and all edge cases with the developers. Additionally, I actively participate in sprint calls and user story-writing sessions to ensure that we are all on the same page. Sometimes, I code the pages I designed using HTML, CSS, JavaScript, Bootstrap or CMS like Wordpress, Webflow or Squarespace.
(Sprint calls, User stories & Agile or Scrum )
